babatunde.agboola
GTM Engineer · Lagos, Nigeria (WAT, UTC+1)

I build outbound systems from first lead to follow-up.

Finding and checking leads, the CRM that runs follow-up, and the bots that keep the daily work moving. I start with the commercial goal, design the motion around how buyers actually buy, then engineer the system that runs it. Open to contract or full-time remote work.

View my work Email me LinkedIn ↗ Lead engine demo
Outbound Systems GTM Strategy & Motion Design AI-Native GTM Engineering
Work

Selected systems

Each one started with a business objective and a set of operating conditions. The architecture came after. All of them are built and running.

FlagshipCRM & follow-up engine

Outbound CRM

ProblemSeveral outbound projects at once, each with its own daily target and its own follow-up gaps. Generic CRMs track contacts but don't tell you who to touch today, or stop you messaging someone at 2am their time.

SystemOne CRM for every project. A Today queue grouped by touch, with next-step rules per lead. Sends lock outside the lead's working hours. AI drafts replies, and PDF invoices come straight from the lead record.

  • System Design
  • CRM Workflows
  • AI-Native GTM
46Automated tests
1CRM, many projects
RLSRow-level security
DailyUsed for my own outbound
ReactSupabase PostgresRow-level securityEdge FunctionsVercel
Operations layer

Telegram Operations Bot

ProblemOutbound work happens away from the desk. Opening a laptop to log a touch means touches don't get logged.

SystemThe CRM in my pocket. It reads and writes leads, logs touches and sends a short brief each morning from live data. Deletes and large bulk changes wait for an Approve button.

  • Workflow Automation
  • Human-in-the-loop
  • Agentic Tools
148Automated tests
19CRM tools, incl. /today
1Approval gate
DailyMorning brief
TypeScriptRailwaySupabaseTelegram Bot API
Client work · method only

Lead Engine

ProblemA raw business list is mostly duplicates, poor fits and dead inboxes. In Nigeria many good leads are reachable only on WhatsApp.

SystemTen stages from raw list to contactable lead: source, normalise, de-duplicate, enrich, score, check the email, split by channel, write to the tracker. A person approves the daily send plan, with send guards, an opt-out register and delivery checked against the provider's per-message status.

  • Enrichment
  • Scoring & Routing
  • WhatsApp Outbound
31Automated tests
10Pipeline stages
2Channels, email + WhatsApp
1Human sign-off / day
Source→De-dup→Enrich→Score→Verify→Split by channel→Approve send→See the demo with sample data ↗
Product-led GTM · B2B SaaS

Shortlet OS

ProblemShort-let operators in Lagos run bookings, calendars and guest messages across WhatsApp threads and spreadsheets.

SystemA SaaS for short-let agencies with bookings, calendar sync, Google sign-in and Paystack billing. Row-level security on every table, so each agency sees only its own data. Priced in Naira across three tiers and launched through a referral-led founding beta.

  • Pricing & Packaging
  • Beachhead Design
  • Product Build
3Pricing tiers
₦35kEntry tier / month
60Day founding beta
RLSOn every table
Next.jsSupabasePaystackshortletos.com.ng ↗
Trust layer · Content system

Content Engine

ProblemOutbound gets checked. If the brand behind the message looks inactive, the reply doesn't come.

SystemA posting system for three brands with ideas, drafts and schedules in Supabase and publishing through Composio. Every post is approved before it goes out. Rebuilt off n8n to run from Claude.

  • System Design
  • Brand Rules
  • AI-Native GTM
3Brands served
DailyPosts + approvals
WeeklyPlan + blog
1Human gate
Proof

In numbers

225Automated tests across three systems
19CRM tools in the operations bot
10Stage lead engine
15Years in technology
About

About Babatunde

I trained as a chemist, then as an IT engineer, and I have spent fifteen years building technology for businesses that cannot afford to waste a naira or a pound.

Since 2016 I have run that work as a business, BTO Solution Ltd, across Lagos and the UK. Most of what I build starts from the same question: what does the business actually need to win, given the market it is really in?

In Nigeria, that market runs on WhatsApp, referrals and trust. Generic GTM playbooks miss it. So I design the motion around how buyers actually buy, then build the data, automation and AI layer that makes it repeatable.

I build with Claude Code and MCP, and I write down why each setting is the way it is.

What I build

Organised by layer, not by tool

Strategy L1

  • ICP Definition
  • Market Sizing
  • Segmentation
  • Buyer Research
  • Market Entry

Motion L2

  • Offer Design
  • Pricing & Packaging
  • Referral Motions
  • WhatsApp Outbound
  • Messaging

Systems L3

  • Enrichment
  • Scoring & Routing
  • CRM Workflows
  • Send Guards & Opt-outs
  • Human-in-the-loop

AI L4

  • Agentic Workflows
  • AI-Drafted Replies
  • AI Research
  • Personalisation
  • AI-Native GTM
Claude CodeMCPReactNext.jsTypeScriptPythonSupabaseVercelRailwayTelegram Bot APIWhatsApp Business APISerpAPIPaystackComposioGemini
How I work

The process behind every system above

  1. Start with the objective

    What does the business need to achieve, and by when?

  2. Read the operating conditions

    Budget, team, currency, channels and the data that actually exists.

  3. Design the strategy

    ICP, market size, segment, qualification and one place to win first.

  4. Design the motion

    Offer, price, channel, message and the handoff to sales.

  5. Engineer the system

    Data, automation, agents, routing and human checkpoints.

  6. Run it and iterate

    Read real output, then improve the system from what happens.

House rules

Approval first

  • A person approves every outbound batch before it sends. Nothing goes out on its own.

Two sources

  • Every named contact needs two public sources before it enters a list.

Proven, then done

  • A test, a read-back or a live request confirms a change works before I call it done.

Written down

  • I record why each setting is the way it is, so the next person can trust it.
Get in touch

Working on a GTM problem?

If you are building an outbound motion, dealing with a messy data or targeting problem, or trying to turn a GTM process into a real system, let's talk.

Email
bestro4u@gmail.com
LinkedIn
babatunde-agboola ↗
Availability
Contract or full-time · remote, worldwide
Email me Lead engine demo